Source: Beijing Business Daily

Mr. Zhou Lingfei, the eldest grandson of Lu Xun and president of Lu Xun Culture Foundation, said that he had commissioned a lawyer to send a lawyer's letter to Lele Tea and Jiangsu Yilin Publishing House Co., Ltd. (hereinafter referred to as Jiangsu Yilin).

On April 29, Lele Tea issued a statement apologizing to Mr. Lu Xun, his relatives and Lu Xun Culture Foundation for "infringing upon the portrait right of Mr. Lu Xun". The full text is as follows:

Prior to this, the new tea brand Lele Tea and Yilin Publishing House had launched a new product "smoke cavity Oolong" in a joint event, which caused controversy by using the image of the writer Lu Xun to promote it. On April 28, Lele Tea told the Beijing News that it had removed the relevant publicity and surrounding areas from the shelves on April 26.

According to the report, on April 23, Lele Tea and Yilin Publishing House launched a joint event. Photos released by netizens showed that in some Lele tea stores, the relevant publicity materials included the image of Mr. Lu Xun and wrote the words "old smoke accent and new youth". When Mini Program orders, the first thing that pops up on the page is the profile picture of Mr. Lu Xun. In terms of products, the packaging of the relevant cups also bears the image of Mr. Lu Xun.

In addition, according to the Polar News report, Mr. Zhou Lingfei, the eldest grandson of Lu Xun and president of Lu Xun Culture Foundation, said that he had commissioned a lawyer to send a lawyer letter to Lele Tea and Jiangsu Yilin Publishing House Co., Ltd. (hereinafter referred to as Jiangsu Yilin).

The lawyer's letter shows that Lu Xun's family, as Lu Xun's close relatives, enjoy the right of claim for the protection of the personality interests of the deceased in accordance with the law. Authorized by Lu Xun's family, Lu Xun Culture Foundation has the right to deal with Lu Xun's personality rights, including the right of name, portrait and reputation. Both of them have the right to safeguard the personality interests of Mr. Lu Xun.

Lu Xun's spirit is the bright treasure of our Chinese culture. Shanghai Chatian Restaurant Management Co., Ltd. and Jiangsu Yilin Publishing House Co., Ltd. use Lu Xun's portrait without permission, and its commercial profit purpose and nature are clear. it is not based on the reasonable use of social and public interests, but has gone beyond the scope permitted by law. Accordingly, Lu Xun's family and Lu Xun Culture Foundation demanded that Le Le Tea and Jiangsu Yilin should stop infringing upon Lu Xun's portrait right immediately after receiving this letter.MetamaskearninggamesWithin 5 days from the date of receipt of this letter, Lele Tea and Jiangsu Yilin shall clarify the facts, eliminate the influence and apologize in the relevant state-level media and official Wechat official accounts for 10 consecutive days; finally, Lele Tea and Jiangsu Yilin shall contact this lawyer about the relevant compensation immediately after receiving this letter.

Editor? Wang Naixin synthesizes China and New Zealand longitude and latitude, Beijing News, Polar News, previous reports, etc.